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How to Get More SEO Traffic Even When You Can't Rank #1

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  Did you know that organic search boosts your overall web traffic and revenue? It is the reason behind The Online Marketing Guru ’s constant focus on generating above-average search traffic for our clients. When your website ranks for a keyword on the first page of Google, you will see increased organic traffic. If your webpage climbs up to the top 3 ranks or the snippets featured for that keyword, you will experience a significant traffic jump. It is needless to say that failing to rank on the first page of the SERPs means you will experience mid-scale revenues. However, by determining the method of increasing organic traffic, you will unlock the true potential of search marketing. Don’t worry, we are here to help. Here are a few essential techniques you can use to enhance your search traffic to address your long-term goals.   ●       Increase Ranking Keywords Smoothly with Blogs The quickest means to boost the number of keywords your website will rank for is by blogging. Throu

Why Digital Marketing is Essential for Small, Medium & Large Enterprises?

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  Large enterprises were the only common enterprise types back in the day, but today we’re seeing a fast-growing phenomenon; one which involves small and medium businesses (SMBs). SMBs quickly rose in popularity throughout the world in the past few years. Several countries that would once rank low in terms of market size are now competing with the toppers in the business. You can easily notice the heavy surge in the developing nations. While many industries are cutting down budgets, it leaves every business with one choice – to go digital. In the fast-paced world, where going digital is the only way to overcome difficulties faced in doing business. This leads every small, medium and large enterprises to build a credible online presence that not only mirrors their values but also help achieve the goals. The Importance of Digital Marketing We at  The Online Marketing Guru  decided to take you to the depths of digital marketing and its significance for businesses of all sizes. So, how

Optimising Core Web Vitals for SEO

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  With 2021 closing in on us, we at  The Online Marketing Guru  decided to shift our focus to fresh market trends. Today’s hot topic is the  Core Web Vitals . While they are nothing new to web experts, most business owners may not be aware of their importance. Like most of Google’s policies, you will find  Core Web Vitals'  direct link with user experience, which is undoubtedly the ranking factor in the coming year. So, heads up! If you fail proper search engine optimisation, it may cause you trouble. Your best bet is to be either well-versed in the techniques for ethical business ranking or bring in someone who is. Those who are up-to-date with Google’s wish to update the algorithm are already optimising based on the user-experience angle. Those who are new to it, fret not for we will clear most of your queries. Using Core Web Vitals to Measure Performance When you’re doing online business, a simple method that retains your value to your audience is page experience. Often, you