How to Get More SEO Traffic Even When You Can't Rank #1

 

Did you know that organic search boosts your overall web traffic and revenue? It is the reason behind The Online Marketing Guru’s constant focus on generating above-average search traffic for our clients. When your website ranks for a keyword on the first page of Google, you will see increased organic traffic. If your webpage climbs up to the top 3 ranks or the snippets featured for that keyword, you will experience a significant traffic jump. It is needless to say that failing to rank on the first page of the SERPs means you will experience mid-scale revenues. However, by determining the method of increasing organic traffic, you will unlock the true potential of search marketing. Don’t worry, we are here to help. Here are a few essential techniques you can use to enhance your search traffic to address your long-term goals.

 

●      Increase Ranking Keywords Smoothly with Blogs

The quickest means to boost the number of keywords your website will rank for is by blogging. Through blogs, you will establish your brand as masters of the domain with credible information and also display your products/services to your target audience.

When using the B2B marketing strategy, blogging is a relevant choice because it meets the needs of your sales funnel with premium leads. Although, blogs will only boost traffic if they can provide the answers the users seek. If you are solely focussed on advertising your offerings, you will fail to draw attention.

●      Determine and Address Under-Performing Content

What is under-performing content? It is the kind of content that is unable to assist you in achieving your marketing goals, which usually includes earning external site referrals, boosting organic traffic and sales. If it is not helping you or is instead damaging your opportunities to receive traffic, it is non-performing content.

It hampers your efficiency because the crawl budget is usually limited. The process involves a search engine’s decisions of which pages and how many of them to crawl. When your website is home to plenty of under-performing content, Google, Yahoo or Bing will get tired of crawling inefficient and irrelevant content, leaving your pages without reaching the good ones. By identifying and removing such content, you are giving the engines the freedom of crawling relevant posts and pages, which can lead to acquiring a better SERP position and increased long-term organic traffic.

●      Win Your Position In Snippets

With its increase in popularity, Google presented “featured snippets” back in 2016. It soon became a popular feature because it helps a searcher by directly answering the questions in the SERPs instead of forcing them to enter a website and search for the answer. Although it may seem like such features restrict users from visiting your website, it was also found that the organic traffic of websites grew significantly after they appeared in a featured snippet. To achieve this position, you need fresh content and a smart structure. When you appear in the same, you will also steadily overcome your competitors and make your online presence stronger.

●      Get Sitelinks by Taking Advantage of Site Architecture

How a visitor navigates your site or crawlers access your site is decided by many factors, and one of the most important is the site architecture. Crawlers cannot figure out which posts are important if you have a complex site architecture. Even visitors will be frustrated when they cannot find what they are looking for, leading to an increase in the bounce rate. You do not only lose valuable prospects but it also causes the search engines to rank you low. With a good site architecture, put your brand forth on the top of the SERPs, which will not only boost organic traffic but also increase the likelihood of having your links featured in the results.

●      Optimise for Enhanced CTR

If you think that SEO ends once you manage to rank on the first page of the search, you are wrong. It won’t be much good unless you can compel a searcher to click on your link and pay your website a visit. So, the click-through rate (CTR) optimisation is utterly necessary as it doubles the advantages you get. What benefits do you get? With this, you are telling your search engine to prioritise your rank, and you are also intriguing the searchers to check you out instead of your competitor sites.

●      Discover New Keyword Opportunities

The most successful keyword strategies have loopholes and it is alright because more relevant and new keywords pop up all the time, and with it comes new keyword opportunities. However, when you are creating content, it is going to take you some time before you can seize the chance. Avoid any keyword technique that seems like it has an error. Your traffic input will be hindered and your competitors can snatch your openings if you miss the chance. Learn to figure out the openings and incorporating them into your keyword technique to increase your brand reputation and attract search traffic.

At The Online MarketingGuru, we are heavily focussed on the various factors that can bring in more traffic even if the website fails to climb the top spot. We hope the above-mentioned points were able to answer your query related to traffic increase without ranking. For more information, get in touch with us today.